Articles
Articles
Articles

Put Your Money Where Your Mouth Is
Last week, I walked over 3 miles with my girls to the bank to open a couple of new accounts. I could have done that online in 5 minutes with my phone on the couch before my shower. So, why didn't I?
Read more

What Blockbusters Teach Us About Branding
It’s not every day a movie makes me cry. Three times. Especially a movie that, for the most part, features the guy from the Notebook and a rock. Maybe having two little girls has made me soft. Maybe the Goose finally got me. Or maybe we all crave the same connections, experiences, and feelings.
Read more

What's Your Brand Score?
You're either winning the market or losing it. 6 questions. Most founders miss 3 or more. Get your score in 2 minutes (and have a blast doing it).
Read more

Writing Hurts, But It Helps: 7 Reasons I Keep Doing It Anyway
It’s the hardest part of my job and one of the hardest parts of life. It's part compulsion, part discipline. There are times when I cannot not write. Sometimes I have to. It’s like there’s something jammed in my head that I’m trying to rip out.
Read more

Swimming Against the Current
"Even a dead fish swims downstream." This quote from my pastor in a sermon last week got me thinking. At first, just about fish. Salmon, actually. Then about something much bigger.
Read more

Where Entrepreneurs Belong
I felt at home in a room filled with people who shared the same spirit of community, optimism, and generosity. As it turns out, I wasn’t looking for another networking event; I was looking for this, for my people, a place to belong.
Read more

Find Your Cookie: Giving in a Taking World
Nothing went according to plan at my first trade show. And I couldn't be happier. When purpose is your strategy, you can't really fail.
Read more

Iconic: A Life of Logos
Strategy is the work I love because it's the work that actually makes design work. Great design sells great strategy. But you can't save a bad strategy with great design.
Read more

Why 'Quality' Isn't Cutting It
You may be leaning on it like a crutch, hobbling around on “craftsmanship” and “attention to detail.” But here’s the truth: quality is just the cost of entry—it's the bare minimum your clients expect.
Read more

Why Your Non-Profit Will (Probably) Struggle to Raise Support Again This Year
The hardest part of selling anything is knowing what you’re really selling. As a non-profit leader or board member, I’m fairly certain of three things: You’re passionate about your cause. You’re great at a lot of things. Marketing isn’t one of them.
Read more

Put Your Money Where Your Mouth Is
Last week, I walked over 3 miles with my girls to the bank to open a couple of new accounts. I could have done that online in 5 minutes with my phone on the couch before my shower. So, why didn't I?
Read more

What Blockbusters Teach Us About Branding
It’s not every day a movie makes me cry. Three times. Especially a movie that, for the most part, features the guy from the Notebook and a rock. Maybe having two little girls has made me soft. Maybe the Goose finally got me. Or maybe we all crave the same connections, experiences, and feelings.
Read more

What's Your Brand Score?
You're either winning the market or losing it. 6 questions. Most founders miss 3 or more. Get your score in 2 minutes (and have a blast doing it).
Read more

Writing Hurts, But It Helps: 7 Reasons I Keep Doing It Anyway
It’s the hardest part of my job and one of the hardest parts of life. It's part compulsion, part discipline. There are times when I cannot not write. Sometimes I have to. It’s like there’s something jammed in my head that I’m trying to rip out.
Read more

Swimming Against the Current
"Even a dead fish swims downstream." This quote from my pastor in a sermon last week got me thinking. At first, just about fish. Salmon, actually. Then about something much bigger.
Read more

Where Entrepreneurs Belong
I felt at home in a room filled with people who shared the same spirit of community, optimism, and generosity. As it turns out, I wasn’t looking for another networking event; I was looking for this, for my people, a place to belong.
Read more

Find Your Cookie: Giving in a Taking World
Nothing went according to plan at my first trade show. And I couldn't be happier. When purpose is your strategy, you can't really fail.
Read more

Iconic: A Life of Logos
Strategy is the work I love because it's the work that actually makes design work. Great design sells great strategy. But you can't save a bad strategy with great design.
Read more

Why 'Quality' Isn't Cutting It
You may be leaning on it like a crutch, hobbling around on “craftsmanship” and “attention to detail.” But here’s the truth: quality is just the cost of entry—it's the bare minimum your clients expect.
Read more

Why Your Non-Profit Will (Probably) Struggle to Raise Support Again This Year
The hardest part of selling anything is knowing what you’re really selling. As a non-profit leader or board member, I’m fairly certain of three things: You’re passionate about your cause. You’re great at a lot of things. Marketing isn’t one of them.
Read more

Put Your Money Where Your Mouth Is
Last week, I walked over 3 miles with my girls to the bank to open a couple of new accounts. I could have done that online in 5 minutes with my phone on the couch before my shower. So, why didn't I?
Read more

Where Entrepreneurs Belong
I felt at home in a room filled with people who shared the same spirit of community, optimism, and generosity. As it turns out, I wasn’t looking for another networking event; I was looking for this, for my people, a place to belong.
Read more

What Blockbusters Teach Us About Branding
It’s not every day a movie makes me cry. Three times. Especially a movie that, for the most part, features the guy from the Notebook and a rock. Maybe having two little girls has made me soft. Maybe the Goose finally got me. Or maybe we all crave the same connections, experiences, and feelings.
Read more

Find Your Cookie: Giving in a Taking World
Nothing went according to plan at my first trade show. And I couldn't be happier. When purpose is your strategy, you can't really fail.
Read more

What's Your Brand Score?
You're either winning the market or losing it. 6 questions. Most founders miss 3 or more. Get your score in 2 minutes (and have a blast doing it).
Read more

Iconic: A Life of Logos
Strategy is the work I love because it's the work that actually makes design work. Great design sells great strategy. But you can't save a bad strategy with great design.
Read more

Writing Hurts, But It Helps: 7 Reasons I Keep Doing It Anyway
It’s the hardest part of my job and one of the hardest parts of life. It's part compulsion, part discipline. There are times when I cannot not write. Sometimes I have to. It’s like there’s something jammed in my head that I’m trying to rip out.
Read more

Why 'Quality' Isn't Cutting It
You may be leaning on it like a crutch, hobbling around on “craftsmanship” and “attention to detail.” But here’s the truth: quality is just the cost of entry—it's the bare minimum your clients expect.
Read more

Swimming Against the Current
"Even a dead fish swims downstream." This quote from my pastor in a sermon last week got me thinking. At first, just about fish. Salmon, actually. Then about something much bigger.
Read more

Why Your Non-Profit Will (Probably) Struggle to Raise Support Again This Year
The hardest part of selling anything is knowing what you’re really selling. As a non-profit leader or board member, I’m fairly certain of three things: You’re passionate about your cause. You’re great at a lot of things. Marketing isn’t one of them.
Read more