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The purpose of business is to do business on purpose, not making money.

The purpose of business is to do business on purpose, not making money.

The purpose of business is to do business on purpose, not making money.

Build your business on purpose.

Profit is the proof.

Business is generosity. Your greatest success is a legacy of service. That's how you started. You saw something in the world that needed to be different and you did something about it.

But somewhere along the way, you lost it. Payroll this, sales that. Now you're just putting out fires trying to keep your head above water. Maybe you're ready to give up.

Don't. You have something special the world needs. What makes you different can make a difference. My work probably won't change the world—but yours could.

The more you give, the more you get. Profit is proof.

Your greatest success is a legacy of service. That's how you started. You saw something in the world that needed to be different and you did something about it.

But somewhere along the way, you lost it. Payroll this, sales that. Now you're just putting out fires trying to keep your head above water. Maybe you're ready to give up.

Don't. You have something special the world needs. What makes you different can make a difference. You may not change the world, but you can change their world, your community, your industry, maybe more.

My work probably won't change the world—but yours could.

Vision

I imagine a world of radical generosity where every entrepreneur gives more than they get. That's the world I'm working toward, one founder at a time.

Purpose

This business exists to help people do good work. Work that matters for people who care. I just want to leave the world better than I found it.

Live generously

Help people get what they want. Give without expecting anything in return. Do what's right, no matter the cost. I don't care what industry you're in, you're in the service industry.

Think differently

Strategy isn't about winning. When you play to win, you've already lost. Stand for something. Do things differently, not better. The world doesn't need another whatever you do. They need what only you can do.

Vision

I imagine a world of radical generosity where every entrepreneur gives more than they get. That's the world I'm working toward, one founder at a time.

Purpose

This business exists to help people do good work. Work that matters for people who care. I just want to leave the world better than I found it.

Live generously

Help people get what they want. Give without expecting anything in return. Do what's right, no matter the cost. I don't care what industry you're in, you're in the service industry.

Think differently

Strategy isn't about winning. When you play to win, you've already lost. Stand for something. Do things differently, not better. The world doesn't need another whatever you do. They need what only you can do.

The more you give, the more you get. Profit is proof.

Your greatest success is a legacy of service. That's how you started. You saw something in the world that needed to be different and you did something about it.

But somewhere along the way, you lost it. Payroll this, sales that. Now you're just putting out fires trying to keep your head above water. Maybe you're ready to give up.

Don't. You have something special the world needs. What makes you different can make a difference. You may not change the world, but you can change their world, your community, your industry, maybe more.

My work probably won't change the world—but yours could.

Vision

I imagine a world of radical generosity where every entrepreneur gives more than they get. That's the world I'm working toward, one founder at a time.

Purpose

This business exists to help people do good work. Work that matters for people who care. I just want to leave the world better than I found it.

Live generously

Help people get what they want. Give without expecting anything in return. Do what's right, no matter the cost. I don't care what industry you're in, you're in the service industry.

Think differently

Strategy isn't about winning. When you play to win, you've already lost. Stand for something. Do things differently, not better. The world doesn't need another whatever you do. They need what only you can do.

The more you give, the more you get. Profit is proof.

Your greatest success is a legacy of service. That's how you started. You saw something in the world that needed to be different and you did something about it.

But somewhere along the way, you lost it. Payroll this, sales that. Now you're just putting out fires trying to keep your head above water. Maybe you're ready to give up.

Don't. You have something special the world needs. What makes you different can make a difference. You may not change the world, but you can change their world, your community, your industry, maybe more.

My work probably won't change the world—but yours could.

Vision

I imagine a world of radical generosity where every entrepreneur gives more than they get. That's the world I'm working toward, one founder at a time.

Purpose

This business exists to help people do good work. Work that matters for people who care. I just want to leave the world better than I found it.

Live generously

Help people get what they want. Give without expecting anything in return. Do what's right, no matter the cost. I don't care what industry you're in, you're in the service industry.

Think differently

Strategy isn't about winning. When you play to win, you've already lost. Stand for something. Do things differently, not better. The world doesn't need another whatever you do. They need what only you can do.

The more you give, the more you get. Profit is proof.

Your greatest success is a legacy of service. That's how you started. You saw something in the world that needed to be different and you did something about it.

But somewhere along the way, you lost it. Payroll this, sales that. Now you're just putting out fires trying to keep your head above water. Maybe you're ready to give up.

Don't. You have something special the world needs. What makes you different can make a difference. You may not change the world, but you can change their world, your community, your industry, maybe more.

My work probably won't change the world—but yours could.

Vision

I imagine a world of radical generosity where every entrepreneur gives more than they get. That's the world I'm working toward, one founder at a time.

Purpose

This business exists to help people do good work. Work that matters for people who care. I just want to leave the world better than I found it.

Live generously

Help people get what they want. Give without expecting anything in return. Do what's right, no matter the cost. I don't care what industry you're in, you're in the service industry.

Think differently

Strategy isn't about winning. When you play to win, you've already lost. Stand for something. Do things differently, not better. The world doesn't need another whatever you do. They need what only you can do.