Glossary
Key concepts to keep us on the same page.
Key concepts to keep us on the same page.
Glossary
Key concepts to keep us on the same page.
Value
What we want to do or feel. And everything it does makes us feel. Not the price you pay or the cost to make it.
Value Exchange
When someone trades what they have for what they want. Both sides say thank you because they feel they got more than they gave.
Business
Exchanged value at scale. The generous system for helping people get what they want. The more you give, the more you get. Profit is the proof.
Purpose
Created value. The positive change your company brings to the world by helping people. Work that leaves the world better than you found it.
Strategy
Unique value. How you'll do things differently to help people get what they want. If you're trying to beat the competition, you've already lost. Different, not better.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Your brand is your business.
Branding
How you shape perception. Everything you believe, say, and do shapes how people see you. You're never not branding.
Marketing
A mirror. Showing people what they want so clearly that you're the obvious choice. A selfless act. Not convincing anyone of anything.
Value
What we want to do or feel. And everything it does makes us feel. Not the price you pay or the cost to make it.
Value Exchange
When someone trades what they have for what they want. Both sides say thank you because they feel they got more than they gave.
Business
Exchanged value at scale. The generous system for helping people get what they want. The more you give, the more you get. Profit is the proof.
Purpose
Created value. The positive change your company brings to the world by helping people. Work that leaves the world better than you found it.
Strategy
Unique value. How you'll do things differently to help people get what they want. If you're trying to beat the competition, you've already lost. Different, not better.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Your brand is your business.
Branding
How you shape perception. Everything you believe, say, and do shapes how people see you. You're never not branding.
Marketing
A mirror. Showing people what they want so clearly that you're the obvious choice. A selfless act. Not convincing anyone of anything.
Value
What we want to do or feel. And everything it does makes us feel. Not the price you pay or the cost to make it.
Value Exchange
When someone trades what they have for what they want. Both sides say thank you because they feel they got more than they gave.
Business
Exchanged value at scale. The generous system for helping people get what they want. The more you give, the more you get. Profit is the proof.
Purpose
Created value. The positive change your company brings to the world by helping people. Work that leaves the world better than you found it.
Strategy
Unique value. How you'll do things differently to help people get what they want. If you're trying to beat the competition, you've already lost. Different, not better.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Your brand is your business.
Branding
How you shape perception. Everything you believe, say, and do shapes how people see you. You're never not branding.
Marketing
A mirror. Showing people what they want so clearly that you're the obvious choice. A selfless act. Not convincing anyone of anything.