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Key concepts to keep us on the same page.
Key concepts to keep us on the same page.
Glossary
Glossary
Value
What we want to do or feel. Functionally, it's what something does. Emotionally, it's how it feels.
Value Exchange
When someone trades what they have for what they want. Both sides feel they get more than they give.
Value
What we want to do or feel. Functionally, it's what something does. Emotionally, it's how it feels.
Value Exchange
When someone trades what they have for what they want. Both sides feel they get more than they give.
Business
Exchanged value at scale. The generous system for helping people get what they want.
Purpose
Created value. The positive change your company brings to the world by helping people. Good work.
Business
Exchanged value at scale. The generous system for helping people get what they want.
Purpose
Created value. The positive change your company brings to the world by helping people. Good work.
Business
Exchanged value at scale. The generous system for helping people get what they want.
Purpose
Created value. The positive change your company brings to the world by helping people. Good work.
Strategy
Different value. How you'll do things differently to help people get what they want. Not better. Different.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Everything.
Strategy
Different value. How you'll do things differently to help people get what they want. Not better. Different.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Everything.
Strategy
Different value. How you'll do things differently to help people get what they want. Not better. Different.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Everything.
Branding
Perception management. Everything you believe, say, and do that changes the way people see you.
Marketing
A mirror. Showing people themselves to help them get what they want. A selfless act.
Branding
Perception management. Everything you believe, say, and do that changes the way people see you.
Marketing
A mirror. Showing people themselves to help them get what they want. A selfless act.
Branding
Perception management. Everything you believe, say, and do that changes the way people see you.
Marketing
A mirror. Showing people themselves to help them get what they want. A selfless act.
Value
What we want to do or feel. Functionally, it's what something does. Emotionally, it's how it feels.
Value Exchange
When someone trades what they have for what they want. Both sides feel they get more than they give.
Business
Exchanged value at scale. The generous system for helping people get what they want.
Purpose
Created value. The positive change your company brings to the world by helping people. Good work.
Strategy
Different value. How you'll do things differently to help people get what they want. Not better. Different.
Brand
Perceived value. Everything someone knows, thinks, or feels about your company. Not logos. Everything.
Branding
Perception management. Everything you believe, say, and do that changes the way people see you.
Marketing
A mirror. Showing people themselves to helping them get what they want. Service.