Strategy

Get clear on a strategy that sells.

Strategy

Get clear on a strategy that sells.

Design a business you believe in.

purpose strategy brand illustration

You're ready to grow, and can't afford to get it wrong. Most consultants rehash the same generic frameworks. Agencies give you a mission statement and a makeover and call it a day.

I help founders doing $500K–$10M build a strategy that sells starting with the one thing that can't be copied: belief. Business Therapy is my flagship service that uncovers what you stand for, why it matters, and how to build your entire business around it.

In weeks, not months, you'll walk away with a foundation for everything: your purpose, positioning, and brand story so everyone sees what makes you special. It's the kind of clarity that changes how you serve, sell, and scale.

purpose strategy brand illustration

You're ready to grow, and can't afford to get it wrong. Most consultants rehash the same generic frameworks. Agencies give you a mission statement and a makeover and call it a day.

I help founders doing $500K–$10M build a strategy that sells starting with the one thing that can't be copied: belief. Business Therapy is my flagship service that uncovers what you stand for, why it matters, and how to build your entire business around it.

In weeks, not months, you'll walk away with a foundation for everything: your purpose, positioning, and brand story so everyone sees what makes you special. It's the kind of clarity that changes how you serve, sell, and scale.

purpose strategy brand illustration

You're ready to grow, and can't afford to get it wrong. Most consultants rehash the same generic frameworks. Agencies give you a mission statement and a makeover and call it a day.

I help founders doing $500K–$10M build a strategy that sells starting with the one thing that can't be copied: belief. Business Therapy is my flagship service that uncovers what you stand for, why it matters, and how to build your entire business around it.

In weeks, not months, you'll walk away with a foundation for everything: your purpose, positioning, and brand story so everyone sees what makes you special. It's the kind of clarity that changes how you serve, sell, and scale.

What to expect

Four 3-hour sessions over 2-4 weeks. I'll ask the hard questions most people avoid to help you see what you've been missing. We'll find the right words for what you already know. You'll leave with total clarity on what you stand for and a complete playbook to prove it.

Who it's for

You're doing good work but selling it is hard. You know you're different but you sound like everyone else. You'd rather get it right now than fix it later. This works best with ambitious and generous founders who are ready to do something about it.

How it works

This isn't a 50-page deck you'll forget in Dropbox. It's a complete brand playbook with actionable clarity you'll actually use to run your business.

  • Location: ZOOM or in-person

  • Participants: Owner/founder required (up to 3 max)

Questions? See my FAQ.

What's included

A strategy so clear you'll actually use it:

  • Purpose: Your mission, vision, and values

  • Positioning: Who you're for, how it's different, and why they should care

  • Story: Your history, manifesto, and about us

  • Messaging: Your pitch, tagline, and tone of voice

  • Service Design: Your offer, clearly defined

Need something else? Let's talk.

Investment

Based on last year's annual revenue:

  • Under $1M: $10,000

  • $1M-$10M: $15,000

  • $10M+: $25,000

Prepaid via wire, ACH, check, or credit card (+3%).

Timeline

2-4 weeks depending on our schedules. I cap my active roster at 4 clients, so occasionally there may be a short wait, but we can usually start within a week or so. Next, most clients hire me as their Brand Advisor.

If you don't have total clarity on what you believe, how you're different, and what it means for your business, we'll work together until you do or I'll refund 100% of your investment. I've done this for hundreds of businesses over 10+ years. I'm confident it works. You should be too.

What to expect

Four 3-hour sessions over 2-4 weeks. I'll ask the hard questions most people avoid to help you see what you've been missing. We'll find the right words for what you already know. You'll leave with total clarity on what you stand for and a complete playbook to prove it.

Who it's for

You're doing good work but selling it is hard. You know you're different but you sound like everyone else. You'd rather get it right now than fix it later. This works best with ambitious and generous founders who are ready to do something about it.

How it works

This isn't a 50-page deck you'll forget in Dropbox or wishy-washy mission, vision, and values. It's actionable clarity from the inside out that will change the way you see and do business for good.

  • Location: ZOOM or in-person

  • Participants: Owner/founder required (up to 3 max)

Questions? See my FAQ.

What's included

A strategy so clear you'll actually use it:

  • Story: Your experience

  • Beliefs: Your perspective

  • Purpose: Why it matters

  • Positioning: How it's different

  • Service Design: What they want

Need something else? Let's talk.

Investment

Based on last year's annual revenue:

  • Under $1M: $10,000

  • $1M-$10M: $15,000

  • $10M+: $25,000

Prepaid via wire, ACH, check, or credit card (+3%).

Timeline

2-4 weeks depending on our schedules. I cap my active roster at 4 clients, so occasionally there may be a short wait, but we can usually start within a week or so. Next, most clients hire me as their Brand Advisor.

If you don't have total clarity on what you believe, how you're different, and what it means for your business, we'll work together until you do or I'll refund 100% of your investment. I've done this for hundreds of businesses over 10+ years. I'm confident it works. You should be too.

What to expect

Four 3-hour sessions over 2-4 weeks. I'll ask the hard questions most people avoid to help you see what you've been missing. We'll find the right words for what you already know. You'll leave with total clarity on what you stand for and a complete playbook to prove it.

Who it's for

You're doing good work but selling it is hard. You know you're different but you sound like everyone else. You'd rather get it right now than fix it later. This works best with ambitious and generous founders who are ready to do something about it.

How it works

This isn't a 50-page deck you'll forget in Dropbox. It's a complete brand playbook with actionable clarity you'll actually use to run your business.

  • Location: ZOOM or in-person

  • Participants: Owner/founder required (up to 3 max)

Questions? See my FAQ.

What's included

A strategy so clear you'll actually use it:

  • Story: Your experience

  • Beliefs: Your perspective

  • Purpose: Why it matters

  • Positioning: How it's different

  • Service Design: What they want

Need something else? Let's talk.

Investment

Based on last year's annual revenue:

  • Under $1M: $10,000

  • $1M-$10M: $15,000

  • $10M+: $25,000

Prepaid via wire, ACH, check, or credit card (+3%).

Timeline

2-4 weeks depending on our schedules. I cap my active roster at 4 clients, so occasionally there may be a short wait, but we can usually start within a week or so. Next, most clients hire me as their Brand Advisor.

If you don't have total clarity on what you believe, how you're different, and what it means for your business, we'll work together until you do or I'll refund 100% of your investment. I've done this for hundreds of businesses over 10+ years. I'm confident it works. You should be too.